Neighborly Brand Refresh
Web Design, Branding, Illustration
Evolving the branding systems at a growing startup. Over several months I led the design team in an audit of our existing brand, eventually transitioning to a new brand to our company. The brand refresh included creating a brand design system, color systems, illustrative elements, iconography, and typography.
Creating a new illustration library
We found inspiration in maps, data, and cities. We wanted our illustration language to feel sophisticated and trustworthy.
Our updated font system needed to feel mature, yet approachable.
In our brand refresh, we evolved our color library. Previously, we relied heavily on our Neighborly green palette. With our new color system, we've extended our library of colors beyond our original green palette.