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Mamba

Mamba Candy

Mamba candy is a loved chewy fruit chew that one might say has a cult following. We were tasked to grow the brand's communication and social media presence to engage with their target teen/young adult audience. We started by building a lovable naive robot to interact with our community and we went from there.

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We engaged with our community, and had Mambot to react to their feedback.

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We even managed to get the attention of the "queen of Twitter" herself, Chrissy Tiegan.