Mamba candy is a loved chewy fruit chew that one might say has a cult following. We were tasked to grow the brand's communication and social media presence to engage with their target teen/young adult audience. We started by building a lovable naive robot to interact with our community and we went from there.
We engaged with our community, and had Mambot to react to their feedback.
We even managed to get the attention of the "queen of Twitter" herself, Chrissy Tiegan.