Everyone from Oakland understands what living and working here means. They know what it’s like to wander out to Lake Merritt on a Saturday to see a friendly face at every turn. They celebrate the diversity and rich culture of our people. And they know that Oakland’s small businesses are a cornerstone of this community. But these businesses often struggle without anyone being aware of it. And if these shops & restaurants leave, so does the character and vitality of our town.
In collaboration with Jeff Goodby, we created an awareness campaign for the Oakland Indie Alliance to remind people that by showing pride in their community, by supporting their neighbors and keeping investment local, we’ll keep all the wonderful things that make us US.